Apr 20
“Ford is betting the success of the Fiesta subcompact on the blogs, tweets and Facebook updates of 100 people who will live with the cars and share their experiences online. It’s a hell of a gamble, but if it pays off, Ford just might recast itself as a cool company with a great product — no small feat for an American automaker. ”
Which is a very good idea, but if the Tweets/Posts are boring or average, it could make the Fiesta look boring.
[...] Rory Gold wrote an interesting post today onHere’s a quick excerpt“Ford is betting the success of the Fiesta subcompact on the blogs, tweets and Facebook updates of 100 people who will live with the cars and share their experiences o nline…. [...]
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